In our latest profile, we delve into NetApp, a company initially renowned for its network-attached storage (NAS) solutions during its formative years.
While NetApp has seen revenue growth over the years, it has recently faced tough competition, notably from Huawei and Lenovo, leading to a shift in its storage array market share rankings.
In response to market dynamics, NetApp has diversified its offerings, moving beyond NAS to include flash-powered block storage solutions such as all-flash SAN arrays (ASA) and all-flash FAS (AFF) arrays. Furthermore, NetApp has successfully adapted to the cloud landscape, uniquely positioning itself as the sole storage provider with a footprint in all three major hyperscale cloud environments.
Through its Keystone platform, the company has also adopted cloud-like consumption models, allowing customers flexible purchasing options. In this feature, we explore NetApp’s roots, its evolution in storage technology, and how it is leveraging cloud, containerization, and innovative purchasing models to navigate the future of data storage.
