Pure Storage stands out in the storage industry as a provider exclusively focused on all-flash technology, a significant departure from competitors that still rely on hard disk drives (HDDs) in their product offerings.
Recently, the company has shifted its emphasis from just storage to include comprehensive data management, driven by the increasing importance of analytics and artificial intelligence (AI) for organizations aiming to extract maximum value from their data.
Pure Storage has also adapted to containerized workloads, ensuring it meets the storage and data protection needs that come with them.
The company reports that more than half of its revenue now comes from as-a-service customers, reflecting its successful transition to modern consumption models in storage procurement.
From its inception, Pure Storage has evolved significantly. Founded in 2009, it went public in 2015, and its revenue skyrocketed from $440 million in its first public year to an impressive $2.76 billion in 2023. Recently, it has noted a turnaround in profitability, achieving positive net income in five out of the last nine quarters.
This article delves into the origins of Pure Storage, its innovative storage products, and how it integrates cloud and consumption models into its strategy.
